We do not conduct or commission animal tests, nor do we use ingredients from suppliers that conduct or commission animal tests.

Everything has a natural scent or odor – even water. When we say “unscented” or “fragrance-free” it means we haven’t added any extra ingredients with the intention of creating a certain smell. So, there’s nothing to make the product smell like ocean mist or a tropical island -- you’re left with just the product’s inherent smell.

Our Made Without lists are a short list of what we avoid when making our products. Sometimes it's for possible health risk issues. Sometimes it's for possible environmental issues. Sometimes it's just because consumers want it that way. It does not necessarily mean "100% free-of" – it means we have not intentionally added it to the product.

Hypoallergenic means that the product is less likely to cause allergic reactions. It doesn't necessarily mean it is allergy-proof (nothing truly is).

The Leaping Bunny Program is the gold-standard in cruelty-free certification for personal care and household products. All products in the Leaping Bunny program are 100% free of new animal testing.

These are synthetically-produced ingredients that have the same chemical structure of naturals, but do not come from botanicals.

In the EU, a nanomaterial is defined as “a natural, incidental or manufactured material containing particles, in an unbound state or as an aggregate or as an agglomerate and where, for 50% or more of the particles in the number size distribution, one or more external dimensions is in the size range 1 nanometer – 100 nanometer." The concern with nanomaterials is that we don’t fully understand the potential health and environmental effects. Because of this, we choose to use non-nano ingredients.

USDA certified organic foods and ingredients are grown and processed according to federal guidelines addressing, among many factors, soil quality, animal welfare, pest and weed control, and use of additives. It is a highly regulated government program and claim.

Many common ingredients are petroleum-based, which is a non-renewable, unsustainable resource. We look for alternatives derived from plants – renewable, natural resources. When a specific ingredient is created using raw materials from plants, we consider it plant-based or plant-derived. We consider individual products plant-based or plant-derived when the majority of the final formula is made up of plant or plant-derived ingredients.

Reef-friendly means a product formula will not damage or kill coral reefs when used as directed.

Skin-friendly means we avoid chemicals of concern in our formulas and add ingredients that have skin supportive benefits.

Vegan means a product does not contain any animal ingredients or animal-derived ingredients. This includes, but is not limited to, honey, beeswax, lanolin, and gelatin.